How Young Is Too Young?

According to AdWeek, GenY women are deeply afraid of wrinkles, and as a result, are buying anti-aging products, like Olay's Definity Line, by the boatload. On the one hand, the majority of these women have a good decade before they begin to show signs of aging--making me wonder if they're wasting their money. On the other, I'm tempted to think this is a case of "better safe than sorry". And I can't help but wonder what I'd look like if I'd started slathering on anti-wrinkle creams 10 years ago. What do you think--will an ounce of prevention in your 20s pay off in your 30s and beyond?