Wednesday, October 8, 2008

Classic Luxury: Watkins Natural Apothecary

When I saw these cool personal care products from J.R.Watkins, I had that "everything old is new again" moment. From the packaging to the ingredients, these very old products look as fresh as an organically grown daisy. But they also look luxe enough to be found in an upscale hotel or posh boutique. Even cooler: the company goes back 140 years! That's, like, in the time of the Crusades in American years.

There are two lines of personal care products: Watkins Natural Apothecary, which uses organic ingredients and sustainable production, and a "Traditional" line that is only slightly less organically-focused. The Natural line is described as "95% natural and above," but the Traditional line is also made with natural ingredients. (Confused? Me too.) Reading through the materials I also see that the Natural line isn't tested on animals and is free of things like parabens, silicone, and a list of other ingredients that have been put on the naughty list in the last several years. 

Natural and sustainable is the way to go, and it's nice to see that a longstanding company can keep its core values right where they always were. Again, I'm a big fan of the travel packs -- here's one from the Natural line.