With the growth of Green as a lifestyle there's a trickle-down effect. Ten years ago I wrote a piece for CNN detailing the ins and outs of the organic label on food. Hard to believe now that it wasn't easy to find organic food or products outside of what we called a "health food store." Now I'm buying organic everything at my local supermarket.
But back to the trickle-down idea. Originally you just had organic food, and you hoped the label meant something. But now there's a whole concept of Green that includes housing materials, for goodness' sake And jeans! The big blocks of how we live, really -- food, shelter, clothing. As for beauty products and skincare, there were hippie chicks who made their own face masks and scrubs, Laura-Ingalls style. And I do remember the occasional magazine article on beauty treatments you could make at home in Seventeen magazine, but not much more.
So it's interesting that there's been an explosion in beauty and skincare of natural products that you treat (significantly, I think) like food. You can't get away with a vague "herbal" label anymore. Take Boscia's skincare line: with no parabens (the usual suspect when you're preserving beauty products), it comes with a "use by" date. It's botanically-based, with no chemicals. What's not to like? But if you're like me you have loads of product in your bathroom cabinets.... so I tend to buy small amounts of these products so I use them within the expiration date. (Here's a link to a best-of-Boscia kit at Sephora.)
What's your fave "natural" line of products?